News & Press Releases
Mall-Based Virtual Network for Moms
AUBURN, WA April 26, 2007 – SuperMall has announced the launch of a new virtual community and resource designed specifically for today’s time-starved and information-hungry moms and caregivers with young children 0-8 years of age. The online network, Momtopia, will go live on Mother’s Day, May 13th and can be accessed through SuperMall’s web site www.supermall.com. The site will feature not only the mall’s latest sales, family-based events and retailers, but also relevant information from a wide variety of sources that is intended to make a mom’s life less hectic and a little more balanced.
“We learned that social networking sites have attracted almost 70% of moms who are online. Momtopia is being launched so that SuperMall and our retailers can share information and connect with moms on a more personal level,” said Sarah Bonds, marketing director for SuperMall. “It also gives us the opportunity to facilitate the mom-to-mom sharing of advice and practical tips through the site’s customer-generated advice columns,” she added.
The Momtopia site will be divided into sections, each covering a different area of interest to moms and families. “Mom Space” will have information and links relating to health and wellness, parenting, entertainment and of course, shopping. A gift giving reminder service and an online “wish list” are also planned. “Kidding Around” will feature content such as how to find the best children’s books, back to school ideas and tips for starting meaningful holiday traditions. The “Motherly Advice” area will enable moms from across the country to communicate with the mall and each other.
In addition to Momtopia’s online components, moms who register to join the Momtopia community will also receive advance notice of special retailer promotions and occasional Momtopia family-based events. SuperMall’s first Momtopia family event, Shower Mom with Flowers, will be held May 12th at 9 am in the Great Outdoors Court.
About SuperMall
SuperMall the Northwest´s largest value mall. We offer brand name stores and merchandise at over 130 outlet and national retail stores. The 1.2 million-square-foot center houses stores like Nordstrom Rack, Bed Bath and Beyond, Gap Outlet, Harry and David, Tommy Hilfiger and Carters Outlet! At SuperMall you Get more Spend Less!
About Glimcher
Glimcher Realty Trust, a real estate investment trust, is a recognized leader in the ownership, management, acquisition and development of regional and super?regional malls.
Glimcher Realty Trust´s common shares are listed on the New York Stock Exchange under the symbol "GRT." Glimcher Realty Trust´s Series F and Series G preferred shares are listed on the New York Stock Exchange under the symbols "GRT.F" and "GRT.G," respectively. Glimcher Realty Trust is a component of the Russell 2000 Index, representing small cap stocks, and the Russell 3000 Index, representing the broader market.
Visit Glimcher at: www.glimcher.com
Contact:
Renee Bochnovich
SuperMall
253.833.1790
rbochnov@glimcher.com
